Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Have a telephone number database to assist your mobile marketing efforts. Refrain mindlessly adding phone numbers in your marketing database. Get permission before adding anyone's cell phone number to your list. To obtain permission, you can create a form for downloading or a process through which users respond to a text message.
You should always establish a home base for your mobile platform. Your strategies with mobile marketing should focus on getting people to and keeping people in your home base. A mobile platform should just be one part of your entire business.
Do not send text messages to your customers too early in the morning or late at night. Nobody likes to be bothered with advertising late at night or early in the morning, no matter how much they are into your product.
Get some of your friends to help test your emails, site, ads, and other aspects of your campaign. For an unbiased opinion, you may want to consider paying someone to help you test each aspect.
As a user of mobile marketing campaigns, you need to understand how mobile devices show advertisements so that you can properly configure and design your sites and advertisements. Use a wide range of mobile devices to understand how they all work.
You need to use short code that is dedicated. Though there is a slight increase in price, it translates into a major increase in protection. Dedicated short code is also legally protected, so the chances of someone stealing yours are slim.
Planning is the the key to success for any new mobile marketing campaign. It's important to take the long view and measure success by how long your campaign lasts, rather than just looking at the results in terms of sales. This article should help you make the most out of your mobile marketing campaign.
Let your clients give feedback through your site. This builds up relationships with the customers. You may have people not being as receptive as you would like, but keep in mind that any information from a consumer should be treated as valuable input.
Don't forget to include links to your social media accounts on your main website. The odds of potential customers stumbling across your social networking accounts by accident are slim, but visitors to your main site will be much more likely to be interested.
Keep in mind that it is more difficult to navigate online when using a cell phone or other mobile device. If you ensure your mobile marketing site is user friendly to both home computer users and mobile users, it will succeed, even if the page looks a bit simplistic on a home computer.
Use A/B testing on the mobile version of landing page. Testing is important so you know that people can use your website. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. Whichever one wins should be your permanent choice.
Do some research on your target market. Before diving head-first into any mobile marketing campaign, you want to know your money is well-spent by first understanding what preferences your audience has. You will want to compare statistics on computer vs. cellphone use. What type of operating systems do they use on their phones? If you understand your customers' needs, you will be better able to fulfill them.
People looking at your website on their mobiles will not have the same ease of access as computer users. Have a simple mobile marketing campaign that will be near perfect for those using mobile devices. This can mean having a more simple website design; however, doing this ensure both home computer users and mobile users have equal access.
You will understand how mobile marketing can work for you. There is a world of information out there that you need to synthesize. Keeping these tips in mind, you are able to start refining your mobile marketing plan in order to help make your business successful.
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